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Contact Us - The First Key To Your Business Success!
If you've ever written a blog post or article and wondered if you had enough About Us content to really get people to take you seriously, you're not alone. The problem with most About Us pages is that they just fall an occasional link at the end of a long article, an afterthought from a site which is clearly designed to sell products. What an About us page needs to be is an impressive sales page, one which focuses entirely on what your company and your product have to offer. It can be easy to get caught up in the mechanics of creating one (especially if you're an SEO pro), but the key to success is to think about how you want your About Us page to impact the user's ability to remember you and your company in a positive light. Here are some tips for making sure that your page is as effective as possible in selling your products.
When you begin to write a new About Us page, you'll obviously want to focus on your company name. This way, visitors will be able to quickly identify you with ease, as it will be the first thing they see upon arriving at your site. However, you should also include a few things about who you are and what your company does. You may even want to consider including a short history of your company, something that illustrates who you are and why people should listen to you.
Once you've written about your company and done a bit of an introduction, you'll then want to give a brief overview of yourself. At the very least, you should highlight any unique qualities you possess. Perhaps you have an interesting story to tell, or a particularly clever way of presenting a product. Remember, though, that you need to be as personal as you can when writing about us, as this is an important part of your About Us page. Let people know that you're an involved business owner who likes to put a bit of thought into everything he does.
If you've ever written a blog post or article and wondered if you had enough About Us content to really get people to take you seriously, you're not alone. The problem with most About Us pages is that they just fall an occasional link at the end of a long article, an afterthought from a site which is clearly designed to sell products. What an About us page needs to be is an impressive sales page, one which focuses entirely on what your company and your product have to offer. It can be easy to get caught up in the mechanics of creating one (especially if you're an SEO pro), but the key to success is to think about how you want your About Us page to impact the user's ability to remember you and your company in a positive light. Here are some tips for making sure that your page is as effective as possible in selling your products.
When you begin to write a new About Us page, you'll obviously want to focus on your company name. This way, visitors will be able to quickly identify you with ease, as it will be the first thing they see upon arriving at your site. However, you should also include a few things about who you are and what your company does. You may even want to consider including a short history of your company, something that illustrates who you are and why people should listen to you.
Once you've written about your company and done a bit of an introduction, you'll then want to give a brief overview of yourself. At the very least, you should highlight any unique qualities you possess. Perhaps you have an interesting story to tell, or a particularly clever way of presenting a product. Remember, though, that you need to be as personal as you can when writing about us, as this is an important part of your About Us page. Let people know that you're an involved business owner who likes to put a bit of thought into everything he does.